North Ridge Santa agrees that life as Santa can be roughWhen was the last time someone pulled your beard or wet on your lap at work? This is what mall Santas cheerfully endure every year. After discovering that 34 percent of mall Santas have been "wet" on by a child, Auntie Anne's believes that no one has it as bad during the holidays as the mall Santa.
And, according to Kevin "Bread Dip" Bixby, playing Santa in North Ridge can be as equally challenging.
Auntie Anne's Pretzels, located primarily in malls, conducted a survey to understand just how much abuse old St. Nick withstands. And based on its findings, mall Santas across the nation are finally going to receive some tender loving care with the Santa Survival Kit.
The "Santa We Got Your Back" survey, administered online by Brand IQ, polled more than 330 of the 1,000+ members with the Amalgamated Order of Real Bearded Santas (AORBS), an international association of real bearded gentlemen dedicated to the joy of being Santa, to prove he truly is the hardest working man in retail during the holiday season. The average real bearded Santa respondent is 59-years-old, 5 feet 10 inches tall and a healthy 257 pounds.
Beyond how many kids have been "naughty or nice," following are thesurvey highlights:
- More than 60 percent of mall Santas are sneezed or coughed on up to 10 times each day
- 74 percent have up to 10 children cry while on their lap each day
- Nearly 90 percent of mall Santas have their beard pulled each day to see if it's real
- Nearly half of mall Santas' black boots are between a size 10 to 11 1/2, and more than 50 percent of Santas have children step on their boots 1 to 10 times a day
- 45 percent of Santas see camera "flash" spots more than 25 times a day
- Nearly 50 percent have up to 10 children try to take their glasses off each day
- Nearly 30 percent of mall Santas have more than 100 children sit on their lap every day
"Bread Dip" Bixby says he doesn't have experience being a Mall Santa, but last year ran around the neighborhood in a Santa suit to get the kids excited. But things backfired.
"All the guys in North Ridge were enjoying the annual beer bottle exchange when Engelberg pulled out his Santa suit," Bread Dip said. "I thought to myself -- hey, I'll suit up and go around the neighborhood to help the kids get into the spirit of the season."
As Bread Dip was suiting up, Dave "Engelberg" Orr called around to houses in North Ridge that had children to let them know that Santa would be visiting soon.
"I was just doing my part," Engelberg said. "I couldn't anticipate what was going to happen."
North Ridge photographer Bill "Buster" Etsweiler describes the visits as chaotic and devastating.
"First Bread Dip scared the dickens out of the little Fuller girls," he said. "Poor Kathy couldn't get them to stop crying for days. But, then all the neighborhood boys decided to test Santa to see if he had any magical powers."
And, according to one of the boys, Rafael Calzada, this Santa was clearly a fake.
"I got the first shot off on him," the little Calzada said when describing the barrage of snowballs that pelted the North Ridge Santa.
Skyler Moran and Ulrich "The Hammer" Etsweiler joined in the all out snow ball fight.
"We knew it wasn't the real Santa," said Moran. "Otherwise he would have called in his reindeer to the rescue."
The Hammer agreed. "He may have been fat and had a red Santa suit on, but there was no fooling us," he said.
But rescue help did appear for the North Ridge Santa as Chris "Tom" Morrow and Engelberg jumped into action.
"I thought Kevin was a goner," Morrow said. "Those kids were hitting him with about 15 snowballs every minute. I knew we had to do something."
It was then that Engelberg stepped in and yelled at the boys.
"I yelled 'hey, stop. I know your dads," Engelberg said. "Then the pelting was over."
But, for the North Ridge Santa, the fun was only beginning.
"I got back to the Orr house and the North Ridge Beer Bottle Exchange only to find that someone had stolen my pants and hid them," Bread Dip said. "I just walked home in my underwear after that and put on my PJs before coming back to the exchange."
To read a story about last year's North Ridge Santa adventure, click here.
Other fun facts about Santa from Auntie Anne's survey:
- If Santa could "pimp his sleigh," 44 percent would add a GPS for Mrs. Claus
- If moms and dads think requests from their little ones are over-the- top, here's a sampling of the far out items mall Santas are asked for - exotic pets (giraffes, pigs, elephants and penguins to name a few), cookbooks for Mom because she can't cook very well, a new sibling because kids don't care for the one they have or to have their little brother taken care of - if you know what we mean!
- While most people look forward to family vacations or watching football games after Christmas, 52 percent of Santas look forward to taking a nice, long nap
- After spending her year freezing at the North Pole, Mrs. Claus wishes for time alone with her jolly old husband in a warm climate
In light of these findings, Auntie Anne's is providing mall Santas nationwide with the "Santa We Got Your Back" Survival Kit to help them through the crying, sneezing, toe-stomping, pant-wetting and beard-pullingthis holiday.
The Santa Survival Kit includes boot polish kit, hand sanitizer, cherry lip balm, backup red light bulb for Rudolph's nose, official reindeer pooper-scooper, absorbent Santa tissue pack, Mrs. Claus peppermint foot lotion, Shout(R) wipes, beard grooming kit, battery-operated fan, chilled bottle of Dasani(R) water, free Auntie Anne's Cinnamon Sugar Pretzel cards, Ricola(R) throat drops (for the ho, ho, ho-ing) and a roll of mint Certs(R).
"While Santas' workload increases over the holiday season, we love every minute of our jobs," said Santa Timothy Connaghan, executive directorof AORBS. "We are delighted to receive the Santa Survival Kits filled with goodies to help us through this busy, yet exciting, time of year."
The following are additional mall Santa facts:
- 60 percent of real bearded Santas groom their beard up to four times each day
- 23 percent own four to six red suits to stay looking sharp for the holiday
- Mall Santas are very well-hydrated men, with 45 percent drinking 5 to 10 glasses of water each day
- Fresh breath is of top priority for 20 percent of Santas who eat four to six mints each day
- 52 percent of Santas believe girls are more shy than boys
- When children come to visit Santa at the mall, over 75 percent believe they have been good all year long while only half of Santas believe they are telling the truth
(Source:
Auntie Anne's news release and local news accounts)